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Our Future

Data is driving many key decisions across our society and it is accelerating our ability to use it more effectively across livestock breeding and production.

Agricultural Benchmarking is showing dual purpose sheep are still delivering some of the highest returns per hectare across Australia. Demand for ethically produced wool and meat is escalating and having impacts across our pricing grids. 

Pooginook’s strategy is to deliver you a mules free high-performance animal, proven and ready to go to work in your environment. Combining our scale, extensive data and know how it redefines the potential of delivering more lambs and elite wools end-customers are demanding.

Pooginook's Commitment

With consumer demands continuously driving for better welfare standards, Pooginook is committed to breeding a sheep that is mules free.  In 2020 we made the decision to move the poll stud to mules free. In 2021 we moved the horn stud this way. 

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Breeding Objectives

We will continue to combine visual and ASBVs to breed a dual purpose merino that is mules free, profitable, ethically raised and can handle multiple climates.

We believe our breeding objectives below are going to achieve optimal commercial performance and ensures Pooginook and our clients are in-line with consumer demands. 

EWE EFFECIENCY

To breed easy doing ewes that deliver high weaning percentages and weaning weights, whilst optimising wool production and adult body weight.

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FAST EARLY GROWTH

To provide options for clients to turn off more lambs earlier and join ewe lambs.

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MULES FREE

To breed robust fly strike resilient animals that require no mulesing. 

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CARCASS

To minmise increasing adult body weight by balancing carcass traits with fast early growth. To breed animals that are easier care, lower maintenance and finish quickly.

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Elite Wools

To maintain our existing lifetime production of high-quality wool that can handle varied climates.

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MID-LONG TERM GOALS

FUTURE BREEDING TRAITS

- Wool follicle density science
- Eating quality
- Footrot resistance
- WEC through DNA genomics testing
- Dag scoring

TECHNOLOGY ADVANCEMENTS

- Real time data on pastures
- Jivet programs
- Embryo transfer