Data is driving many key decisions across society and our ability to use it effectively within livestock breeding and production is rapidly accelerating.
Agricultural benchmarking is showing dual-purpose sheep are still delivering some of the highest returns per hectare across Australia. Demand for ethically produced wool and meat is escalating and having an impact across our pricing grids.
Pooginook’s strategy is to deliver you a high-performance animal, proven and ready to go to work in your environment. Combining our scale, extensive data and know how, Pooginook redefines the potential to deliver more lambs and elite wools end-customers are demanding.
With consumer demands continuously driving for better welfare standards, Pooginook is committed to breeding a sheep that requires no modification to the breech. In 2020 we made the decision to move the Poll Stud to no breech modification. In 2021 we have moved the Horn Stud this way.
We will continue to combine visuals and ASBVs to breed a dual-purpose Merino that is profitable, ethically raised and can handle multiple climates.
We believe our breeding objectives below are going to achieve optimal commercial performance and ensure Pooginook and our clients are in-line with consumer demands.
- Real time data on pastures
- Jivet programs
- Embryo transfer
Registered to Paraway Pastoral Company Limited ABN 14122572641.