Empowering Your Merino Business Webinar

Pooginook is helping sheep producers access the latest science, management practices and insights into end-consumer demands, through a series of around the table discussions. This is being led by experienced panellists, who believe in thinking differently to drive better production, profit, and animal welfare outcomes. 

Join our experienced panellists as they discuss their insights into empowering your Merino business. Discussion points include:

  • The power of the modern Merino opportunity 
  • Establishing a game plan for commercial flocks
  • Breeding tools available to assist commercial producers
  • Understanding the balance of production traits 
  • Importance of quality data

This session will be run online via Zoom, with panellists answering questions from our moderator David Cussons.

Whether you are a sheepmeat or wool producer, this is a webinar for you. This is your platform to ask questions and further your insight and understanding of the topic.

Not able to attend? Still register to receive the recording of the webinar.

If you have any problems with registration, then please contact This email address is being protected from spambots. You need JavaScript enabled to view it. 

Event Information

  • DATE
    14 July 2021
    12:30pm (AEST)
    2:00pm (AEST)
    Online Webinar


  • Jason Trompf

    Founder of Lambs Alive
    A leading sheep consultant and educator, Jason is the founder of Lambs Alive and key developer of The Triple P Program, Lifetime Ewe Management and Bred Well Fed Well. He brings extensive knowledge in genetics, nutrition, and husbandry to drive productive, profitable, and adaptable livestock production systems.
  • Andrew Michael

    MLA Board Member
    Andrew is a sheepmeat and wool producer operating a family business at Snowtown, SA. He was one of the first adopters of Sheep Genetics in Australia and has used technology to improve his business for more than 35 years. Andrew has been a Director on the MLA Board since 2017.
  • Belinda Steers

    Sheep Data Consultant
    Belinda is one of Australia's largest sheep data managers for studs and commercial flocks. She brings to the table over 20 years of true commercial experience and knowledge in sheep breeding, data collection, data collation, data analysis, data quality control and trait correlations.
  • John Sutherland

    Pooginook Stud Manager
    In 2007 John was appointed as the Pooginook Merino and Poll genetics team leader and later became Stud manager. His key milestones at the Stud include the establishment of the Poll Stud, integration ASBVs and the DNA genomics program and he recently moved the Stud to no breech modification.